Work

Selected projects: design systems, product strategy, integrations, and a couple of things I built for fun.

Professional Work

Experimentation

Fee Opt-In: Winning the Moment Donors Change Their Mind

A behavioral A/B test on Raisely's donation flow. The default was already working. The real opportunity was redesigning what happens the moment a donor decides to edit it. The winning variant moved fee opt-in from 75% to 92%.

Integration

Aplos × Keela: Connecting CRM and Accounting for Nonprofits

The first cross-product integration after an acquisition: syncing nonprofit CRM data with accounting and tax workflows across two codebases and two teams.

Feature Redesign

Transaction Workflows: The Feature That Was Causing Churn

Nonprofit accountants were spending weeks on tax reconciliation because the product treated every transaction the same way. A redesign that turned our #1 churn driver into a growth lever.

Design System

Orchid: A Design System Born From a Merger

Three products, 340+ scattered components, and three teams who didn't choose to work together. Orchid is the shared design language that made convergence possible.

New Feature

Automation for Nonprofits: When the Real Obstacle Is Fear

Nonprofit teams are chronically under-resourced. We built a no-code automation system from scratch, and the hardest design problem turned out to be fear, not complexity.

Design Operations

Forkable: Making the Case for Systems Before Anyone Asked

A startup's design files had traveled through Photoshop, Sketch, and InVision, accumulating debt the product team didn't know it had. I migrated everything to Figma and built a foundation that paid for itself within months.

Experiments & Prototypes

Mobile App

ARND

Design Research

Schematic

Reading Tool

Vesta Press

Inspiration Vault

Mooze

Internal Tool

Toronto Yuwol

Computer Vision

Personal Color Analysis

Side Projects & Archive

Side Project

AI Recipe Book: A Side Project About Trust

I partnered with a PM and two engineers to build an AI cooking app from zero to MVP in under three months. It also taught me how to design for AI before it hit my day job.

Volunteer

ArtsGaze: Helping Emerging Artists Build a Brand

I volunteer as design lead for ArtsGaze, a platform helping emerging artists gain visibility. The best design work builds capability, not dependency.

Branding

De Mello: Branding a Coffee Roaster Beyond Its First Impression

A Toronto specialty coffee roaster had outgrown its WordPress template but hadn't built the systems to manage its own brand. I helped close that gap.

Side Project

2024 Wrapped

A year of building quietly: a stealth startup, a jazz album, a hackathon, a magazine, and a lot of things that never made the resume.

Exploration

Blockchain Projects 2021–2022

A year deep in Web3: a Yat emoji portfolio, an Airfoil agency rebrand, and a Sandbox redesign. What survived the hype was a design lesson about abstraction, and a personal one about burnout.

Side Project

Dribbble UI Challenge 2018 / 2020

100 days of UI exploration, twice. The goal wasn't to make great work. It was to stay uncomfortable long enough to get better.

Graphic Design

Graphic Design 2012–2017

Five years of early-career exploration: illustration, collage, poly art, album covers, and a few things I made just because I could.

Illustration

Illustration & Paint 2009–2012

Pencil, watercolour, oil paint, Crayola crayon. Before I was a designer I was a kid who drew constantly. One of these ended up in the Hamilton Spectator.